PROCURECON MARKETING, 3-5 JUNE 2014, POST-EVENT BLOG | OLIVER

Europe’s only dedicated Procurement event for Digital & Marketing services

ProcureCon Marketing has already firmly established itself as Europe’s most critical gathering for senior Procurement Professionals. The conference took place at the Jumeirah Carlton Tower Hotel, in London, last week.

The Oliver Marketing team were among more than 200 attendees at the conference. The quantity of delegates and wide range of sponsors were unanimously positive about the conference content and networking. It was an opportunity for the Marketing Procurement community to meet and discuss key issues openly.

The debates focused on adding value – not mere cost savings. Enhancing collaboration within departments to improve ROI whilst leveraging relationships with agencies and third-party suppliers were at the core of the conversation.

The standard of presentations and panel discussions was high, with several outstanding sessions. It was an international event with an line-up of high profile speakers including Sainsbury’s, Deutsche Telecom, Pernod Richard and Mars.

Adding value, measurement, right-sizing supply chains and decoupling were among the major topics.

Oliver will be focusing on these four topics and releasing a short series of blogs over the next four weeks to address the major issues.

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