Milan Semelak: Interview with a Chief Disruption Officer
“Chief Disruption Officer” – trendy bullshit job title, or critically important role for a modern agency? I think all job titles are bullshit ? I …
Is the Car Still Cool? – Interview with Stephen Cheliotis
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Tips for Financial Services: Keeping Agency Relationships Fresh
Every marketing agency likes a challenge – but not if that challenge happens to be the client relationship. This is a problem in B2B financial …
8 Brilliant Financial Services Marketing Campaigns
Here at OLIVER, we sit up and take note when a brand deploys an innovative marketing approach to tackling their most pressing business problems. In …
Report: Towards a New Client-Agency Relationship
“The [agency] model is built around four pieces of content that take four months to develop and cost $2 million each. It’s not a sustainable …
Is the Car Still Cool? – Inte...
If you’re a marketer in the automotive space, you might view the CoolBrands survey with a slight degree of concern. For the uninitiated: CoolBrands is …
Top Takeaways from ProcureCon Marke...
As Business Development Manager for OLIVER, I’m often asked by prospective clients to explain what makes us different. I almost never open with, “well, your …
Why Marketing & Procurement Are...
For a long time, Marketing and Procurement didn’t get along. This was all down to an ever-present tension between the scale of marketers’ ambitions, and …
The Slow Lane: Modern Marketing Cha...
Recent OLIVER research threw up some thought-provoking results for marketers in the automotive space. 1,000 customers were asked which sector’s brands they felt most detached …
The Comedic Contagion: Should Conte...
Is content more successful when it makes people laugh? OLIVER Ireland Marketing Manager, Susan Foley, takes a look at why humour might be a great …
Experience Planning: Six Questions ...
You might have heard of Experience Planning, but what actually is it? Our Talent Acquisition Executive Giorgia Rossini spoke to Mark Bell, Chief Experience Officer …
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