London – After 22 years as an independent and 8 years as part of the Bournemouth based Emerge Group, the UK’s leading property specialist marketing agency has become part of one of the most exciting and fastest growing agency groups in the country.

On September 30th, the acquisition of the creative agency, Aylesworth Fleming, by £42m OLIVER Group was completed.

Matt Fleming, Aylesworth Fleming’s current CEO, started the business in 1985 and he plans to stay in a full time role with the company post acquisition. Over the last 30 years, the agency has established itself as the leading residential property specialist in the country with offices the length and breadth of the UK and over 120 staff. Its turnover is around £8.5m and OLIVER has ambitious plans to build the brand.

OLIVER CEO Simon Martin said, “Aylesworth Fleming is a business with a great pedigree and a great offer that is as relevant now as it ever was. We plan to invest in the agency and grow its presence in its established locations in Bournemouth, Leicester and Manchester, and particularly in London where OLIVER has its head office.” He signaled his intention to share skills within the larger organisation to the benefit of both agencies.

Matt Fleming was also excited about the future, “This heralds an incredibly exciting time for Aylesworth Fleming” he said, “with the strength and resource of a company like OLIVER behind us, the sky’s the limit. We are a perfect fit in the OLIVER organisation and will bring another dimension to their business. Our UK-wide presence will make a big difference to their remotely based teams up and down the country, offering them greatly enhanced support and resource.”

Fleming went on to say “I am enormously proud of what we’ve achieved at Aylesworth Fleming growing the business to its ‘Best in Breed’ status despite the ravages of two severe recessions and the breathtaking speed of change in our industry.”

The plans to double the size of the agency’s Bournemouth operation are well underway and they are recruiting in the Midlands and the North West too. The future as part of the OLIVER Group looks bright for what was one of the industry’s oldest independents still under its original management.

About Aylesworth Fleming

Aylesworth Fleming is the country’s leading property marketing agency. Established in Bournemouth in 1985, the company now employs more than 100 people in offices in London, Bournemouth, Edinburgh, Leicester and Manchester and has a network of remote account handlers nationwide. Founder Matt Fleming, who remains at the helm, has acted for most of the UK’s top ten developers over the past 30 years.

About OLIVER

Founded in 2004, OLIVER is a leading independent B2B and B2C creative and digital marketing agency, offering adedicated model that has been embraced by Starbucks, Vodafone, KPMG and AXA Insurance, amongst others.

With more than 500 staff and offices in London, Dublin, New York, Miami, Paris, Frankfurt, Amsterdam and Singapore, OLIVER’s end-to-end marketing services range from creative strategy through to web design, digital production and point of sale.

The agency was ranked 10th in the ‘Elite’ category of The Drum’s inaugural Independent Agencies Census in 2014 and was twice featured in The Sunday Times Virgin Fast Track 100 list of the top 100 fastest growing companies in the UK.

OLIVER’s client roster includes: Starbucks, Vodafone, KMPG, AXA Insurance, PepsiCo, 3M, Fred Olsen, Zurich Insurance, Virgin, Britvic Soft Drinks, Hasbro, Wesleyan Assurance, Radisson Edwardian, Clarion Events and Centaur.

Services for B2C and B2B clients include: Brand strategy and planning; broadcast, digital and print production; campaign management; content marketing; creative strategy and execution; creative technology; digital strategy and execution; real-time marketing; social media strategy and management; transcreation and localisation.