adidas – Global Transcreation
10% saved on agency spend globally
69 OLIVER employees working for adidas
55 copywriters dedicated to the adidas brand
25 global markets represented
OLIVER came into our unique localizations model with all guns blazing. We are excited to partner with OLIVER as they understand our one-of-a-kind structure and they are helping us succeed. A true win-win situation.
OLIVER took over the localization of adidas’ advertising across the globe in 2016. We enhanced the central management team for adidas, further improved the bespoke transcreation and translation process to fit seamlessly with existing operations, and grew the existing network of 30 to 55 copywriters across 25 key global markets. This has reduced agency spend, ironed out inefficiencies and given adidas a consistent brand look and feel across the world.
How could we help you?
Contact Siew Suet Yen